![]() ![]() Go over Facebook Blueprint courses that discuss those specific topics.There are really two resources from Facebook to prepare.Īnd to be honest, the second one is far more helpful than the first.įacebook Help Center is probably the way to go! You want to go over topics where you felt you struggled. Even if you are not sure if you got them right or wrong. Write down as many questions as possible. You might feel like it’s too late but just try to remember. Immediately after you’ve taken the exam, write as many questions as possible on a piece of paper.Įven if you took the exam a couple of days ago. 3, Try to remember questions from the exam and write them down So keep in mind the type of business you’ve had experience in and do some research for the other ones.ĭon’t spend so much on the Facebook Blueprint courses but more on Facebook IQ and reading case studies. As they focus more on direct response marketing and not as much on branding and communication. They differ than most e-commerce strategies. Or even a flash Christmas sale for a brick and mortar store. Or how to approach a Coca Cola digital marketing campaign? You need to understand how to strategize for a real estate developer. Yes I know that still a lot of money to manage for your clients however, you are only running campaigns for one type of business: an e-commerce site.Īnd Facebook’s exams are usually more broad. “But I run an e-commerce site that has $15,000 campaign budget.” There is soo many things I can think of that you might struggle here. And this has a huge impact on how you approach the exam.Ī $10,000 budget campaign has a totally different approach than a $1,000 budget campaign. They are usually building strategies for big brands or businesses. Well most of Facebook Partners are running high budget campaigns for their clients. 2, Remember that the Facebook Blueprint exam questions are geared toward people working in agencies or for Facebook Partners Try to approach the exam from a “neutral” point of view and try to follow Facebook guidelines, structures and best practices. Follow Facebook guidelines and try to take context out of your thinking when you take the next exam. ![]() So the first thing I would say is to think like a Facebook Representative. There are so many variables when running Facebook campaigns that there is no “1 size fit all” strategy.Įxperience can sometimes actually hinder how you approach the exam as you will answer based on YOUR experience and not Facebook guidelines. Even if it’s the same type of business.Ī strategy that works for you might not work for others. I’ve seen people who run thousand dollar budgets for e-commerce sites or businesses and still fail the exams.Ī strategy that works for an e-commerce site in Germany can be a disaster in India. It’s not that you don’t know your don’t know how to properly run Facebook campaigns. You feel like there are multiple right answers. 1, Just because you are an expert running Facebook ads does not mean you will automatically pass the examįacebook Blueprint exam questions are confusing. So here are a few tips that I always give to our #markekotribe members when they email or DM me about what to do after not passing an exam. Is change the way you approached the exam. The only thing you can do is reschedule and retake the exam. You can’t email Facebook and ask them to help you pass the exam since you only failed by a few points. So what can you do after taking and failing a Facebook Blueprint Certification exam? EXCLUSIVE BONUS: Start Preparing For Your Next Facebook Blueprint Exam The Right Way! Get your FREE Study Guide With +20 Chapters, Summaries, Bullet Points And Tips To Help You Pass Your Next Exam by Clicking Here. ![]()
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